Bulk SMS from your spreadsheet made simple

excel2sms® mobile messaging tool brings unprecedented simplicity and functionality in generating and sending SMS from a spreadsheet

London," 01 March 2011: Bulk SMS leader RoutoMessaging today announces a new product to help businesses more simply and cost effectively communicate with their audience. Called excel2sms", the product integrates seamlessly as add-in software to the world's most popular spreadsheet and brings unprecedented functionality to generating and sending texts at a few clicks of a mouse.

excel2sms® will appeal to businesses across all vertical sectors wanting to inform, alert," remind or promote to their customer bases. The product can be used to send limitless types of text messages ranging from retailer's offers", tax deadline notices from accountants to new job opportunities from recruiters. In addition, the versatility of the product allows identical or customised SMS to be created from information on the user's spreadsheet.

Downloadable from RoutoMessaging's website, excel2sms® carries an annual license fee of Euros 100. After opening an account and payment of the first license fee, the user's account will be automatically credited 50 Euros by the company, which is sufficient to send the first average sized bulk message campaign to mobile users in any of over 200 countries.

"excel2sms® is an exciting new product that opens the door to the benefits of mobile messaging for any business short on time and IT skills. Anyone who knows the basics of how to enter information into a spreadsheet can use excel2sms® easily, says Matthew Chung," RoutoMessaging's CEO. ""Messages sent using excel2sms® leverage the same high quality delivery characteristics of our TextGate SMS gateway.

About TextGate

TextGate is RoutoMessaging's SMS gateway reaching over 800 mobile operators worldwide. To assure high quality service", TextGate routes messages directly through operators and RoutoMessaging's own SS7 mobile messaging network. Engineered to carrier-grade performance, reliability and security," TextGate is relied by banks and governments to satisfy critical messaging needs. Other ways to both send and receive messages through TextGate include Application Programming Interfaces (APIs), Web SMS and the Easy Messenger desktop tool.