Sector	Bulk SMS Business Benefit Example	Bulk SMS Content Example
Financial services	Use Bulk SMS to enhance security and improve customer service by notifying customers about specific transaction and account activity.	Bank sends Bulk SMS, "Your account has been debited..."
Retail	Boost sales by sending promotions and special offers by Bulk SMS from your database of registered customers	Department store sends Bulk SMS, "10% off everything with this voucher..."
Travel	Maintain customer satisfaction by keeping customers up to date with travel itinerary status by Bulk SMS.	Airline sends Bulk SMS,"Your flight is scheduled..."
Media	Instantly broadcast your status and post messages on your friends' pages.	Social network sends Bulk SMS, "you've received a virtual gift from..."
Distribution	Increase value of service by tracking the item's delivery status.	Courier sends Bulk SMS, "your parcel has been delivered..."
Software developers	Enrich value and functionality of CMS and CRM software using bulk SMS.	Application sends Bulk SMS, "Total sales forecasted between..."
Health	Minimize costly "no-shows" and optimize patient turnover.	Clinic, surgery or hospital sends Bulk SMS, "This is a reminder that your appointment..."
Mobile Operators	Mobile operators can increase coverage and margins for international subscriber to subscriber SMS (P2P messaging)
Mobile Service Providers & Aggregators	Mobile marketing companies and SMS aggregators send all Bulk SMS types examples above from all sectors.

The SMS wholesale industry classifies Bulk SMS as either Application to Phone (A2) or Peer to Peer (P2P) types. A2P messages are sent from business applications such as customer relationship management or contact management systems, whereas P2P messages (also commonly referred to as "streaming" traffic) are from one person to another.

COST OF SENDING BULK SMS

To work how much Bulk SMS costs you is easy. We charge a price per SMS and that price depends on the Price Plan you select. However for larger volumes for specific destinations of interest, you can enquire with our Trading team about lower rates.

Some Bulk SMS providers ask you to buy bundles of individual credits and charge a number of credits according to the destination that you send to. Conversely, our price-per-message charging model has none of this complexity. Simply deposit a prepayment into your account and price per message will be deducted from the balance. We can update you daily on your expenditure, current credit balance and warn you of a low balance.

HOW TO SEND BULK SMS

To begin sending Bulk SMS, you need to sign up for an account first. Then decide on which way you want to send Bulk SMS (also referred to as interfaces) from your server or desktop. The interface options are:

• Web SMS: Located within the Command Centre customer portal, Web SMS is available from any online Web browser. Web SMS is packed with features including receiving messages from incoming numbers (long numbers).
• excel2sms NEW!: This ingenious add-in software works seamlessly with your Microsoft Excel (Vista and XP) spreadsheet program to effortlessly create Bulk SMS messages by pulling data from the worksheet cells you select (populate SMS template). excel2sms® is rich with bulk sending features such as scheduled sending, SMS delivery status.
• Easy Messenger Desktop sender: This software is compatible with Mac OS machines, Windows PCs or Linux workstations. It comes complete with contact management (so you can group contacts for organized Bulk SMS sending),scheduled sending and the ability to receive messages to an Inbox.
• Application Programming Interfaces (API): Available as HTTP(S) API and SMPP API, these provide a single point of connection to our SMS gateway from your application or Web site over the Internet. Connectivity via our APIs requires a username and password and can be secured further by specifying static IP addresses, setting up a VPN if required and applying SSL (when using HTTPs).

Quick guide on the capabilities of each Bulk SMS interface is provided in the table below.

Interface	Delivery receipts and dynamic sender ID? *	Receive SMS?	Desktop Use?	SMS-enable Web sites and applications?	Perform HLR Look Ups?	Send MMS?
HTTP API
SMPP API
Easy Messenger Desktop
excel2sms®
Web SMS

WHY USE BULK SMS?

Bulk SMS has the power to maximize your revenue and margins whilst minimizing costs by increasing your business productivity, improving levels of customer service and facilitating authentication processes.

Bulk SMS has become the preferred means of broadcasting information because:

• Receiving Bulk SMS is more discreet than telephone calls
• Dramatic cost savings can be attained with Bulk SMS, which costs comparatively far less than postage stamp fees, call centre staff and telephone calls.
• You can monitor precisely who and how many people have received your Bulk SMS as part of your campaign with Delivery Status Reports.
• You can receive responses and replies to your Bulk SMS message with a 2-way SMS service.
• SMS is far more personal and accessible than email especially in regions where penetration of smart phone and apps has not yet matured.

We provide the following high quality delivery characteristics and GSM features as standard:

• Delivery status reports: Track the status of Bulk SMS from submission to delivery receipt by the mobile handset.
• Dynamic Sender Identification (ID)*: Set the originating address (OA) to show who the message is from using numeric, alphanumeric or alpha characters.
• Ported Number Support: Send messages to ported mobile numbers that have "moved" from one network to another.
• Unicode: Send messages in any language including Greek, Chinese, Arabic, Hebrew using Latin (plain ASCII) or Cyrillic characters including all signs, symbols and accents.
• Binary* – Send all binary formatted Bulk SMS including MMS notifications.
• Concatenated: Send multiple (or "multi-part") Bulk SMS messages that appear as one on the receiving mobile phone.
• Local Time Stamp (optional): Bulk SMS delivery time is local to destination operator.
• Back Up Routes: Alternative routing options with the same manually-verified high quality delivery characteristics and all GSM features as with primary route.

WHERE TO SEND BULK SMS TO AND PRICES

You can send Bulk SMS to over 800 operators in over 200 countries and reach billions of mobile users around the globe. The rates for sending Bulk SMS are in our Price Plans or for larger volumes for specific destinations of interest, enquire with our Trading team via the Web form or by email This e-mail address is being protected from spambots. You need JavaScript enabled to view it about lower prices.

Our Learn How Buy section takes you through the steps to quickly get sending Bulk SMS.

Click on the link below to see more details and prices for operators in your country of interest: