March 2010 Periodic Update

Spring is in the air…

Or not, you might say?! Well those of us in Western Europe have endured one of the longest and coldest winters for decades. Indeed, our customers in the Baltic region tell us layers of ice in their streets that had lingered for months are only just beginning to clear…we say, bring on the sunshine!

Spring is typically when a lot of businesses have financial year-end and think strategically about how to maximize their shareholder value moving forward. RoutoMessaging helps deliver some tactical housekeeping alongside to complement strategy:

Marketers can now spring clean their database of opted-in subscribers by filtering out invalid numbers using our Number Discovery (HLR Look Up) service. It's powerful, simple and doesn't need any customer infrastructure.

Aggregators and service providers can strengthen routing options and optimize margins – consult our specialist wholesale Trading team about rates for destinations where messages are not currently sent through us.

Retail, financial services, travel, leisure and media enterprises – get expert guidance on how to monetize your intellectual property or other ways of mobile messaging-enabling your business to yield more profitable revenue.

Two way messaging- End user can send message into Virtual mobile number or short code and you can receive reply back

Two Way Messaging FAQ

We get many enquiries every day on not only how to send to but also receive messages from mobile / end users. So, we thought we'd put together a quick set of questions and answers for you:

Why do I need to both send and receive messages?

Increase productivity by automation with SMS – think customer satisfaction surveys without the cost of call centre staff, get orders, requests for support and information and just about anything a customer wants to tell you they want! Open new revenue channels – already a well established with premium rate short codes.

What are the available methods to receive messages?

Just like sending, you can use our application interfaces (APIs) to receive messages back to your Web site or application, or our desktop application to receive back to your PC, Mac or Linux workstation.

What mobile number does the end user send a message to in order that a message is received?

They can send the message into a Virtual Mobile Number (long number) or short code. RoutoMessaging provides both in specific countries.

What situations would I use a long number instead of a short code and vice versa?

If you need the number to be more memorable and / or wish to charge a premium to the end user then a short code maybe more suitable. If the number doesn't need to be memorable (because it is set as the dynamically specifiable originator / “sender ID” of a message that the end user simply replies to) and you wish to avoid the regulatory factors associated with a short code then a long number could be more suitable. Long numbers are generally quicker than short codes (especially compared with dedicated short codes).

How do I find out more or get started with two way messaging?

It's quick and easy. Just register for an account (there's no charge) first. Then tell us to how you'd like to receive messages (applications, Web site or desktop) and we'll provide you with instructions you need to get started.

More reliable than the weather

Tasked with maintaining service level expectations to a global customer base originating messages from over 200 countries, Katarina Velickovic (we call her Kate) offers some interesting highlights of her role as Routing Manager.

“Nothing lasts forever – well that's certainly applicable to what I see on a regular basis. Destination operators tend to block, restrict, filter and request interconnect fees without notice”, remarks Kate.

Asked how she deals with these challenges and sustains high quality service to customers, she responds “well, firstly, with intelligence locally on the ground, we tend to know which destinations are the more vulnerable ones.

Routing Manager- maintaining service level expectations to a global customer base originating messages from over 200 countries worldwide

Kate enjoying the delights of Barcelona's weather at MWC, February 2010

“Also, we route our traffic directly through mobile operators towards destination operators, which means we have already reduced a number of points of failure and ensure a high level of transparency (“see through”) in diagnosing any matters and not to mention avoid encoding (re-encoding) nightmares.

“Secondly, our cutting edge technology platform has a level of sophistication that allows us to view live traffic in any way we like and it alert us automatically of any critical performance issues.

“Then, all the destinations we cover can be reached with multiple back up routes that have the same throughput and features as the primary route (e.g. delivery reports, Unicode, number porting support and more).”

Finally, Kate says, “because our Support desk is manned 24x7 we are able to react immediately when we see any service level degradation and manage customer expectations real-time.”

Destinations Update

Coverage

We are pleased to announce the following destination operators to our coverage this month:

Guatemala Sercom and Benin Telecel

RoutoMessaging now has high quality access to over 800 mobile operators in its coverage list.

March Destination Spotlight: Taiwan

Operators covered by RoutoMessaging in Taiwan:

Chung Hwa Telecom LDM
Far EasTone Telecommunications
KG Telecom
Mobitai
Taiwan Cellular Corporation (TWNGSM)
TransAsia Telecommunications
VIBO

Approximate total number of subscribers: 23 Million
Number portability present in this country: Yes
Number portability support: Yes
Back up routes: Yes
Dynamically specifiable originator: Yes
Chinese / international characters: Yes

We can also confirm availability for high quality and stable routing towards destinations, which customers have informed us have been challenging for them recently:

Romania, Poland, Italy, France and Spain

Send SMS to Taiwan Chung Hwa, Taiwan Telecom LDM, Taiwan Far EasTone Telecommunications, Taiwan KG Telecom, Taiwan Mobitai, Taiwan Cellular Corporation (TWNGSM), Taiwan TransAsia Telecommunications. Taiwan VIBO

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