RoutoMessaging set to revolutionise commercial SMS

New Mobile Messaging Network Targets Commercial SMS Industry Problems Head On

London," Monday 15th November 2010: RoutoMessaging (www.routomessaging.com) has launched its own commercial SMS operator network providing enterprises", wholesalers and governments with a service delivery platform that eliminates industry headaches surrounding the ability to service critical messaging needs consistently.

The commercial SMS market has been riddled with acute issues resulting in considerable uncertainty on cost pricing and availability of routes to send SMS to destination operators worldwide.Such issues for example, include blocking, filtering, volume limitations and restrictions on message features that are aimed to divert SMS traffic to channels where destination operators will earn interworking fees.

RoutoMessaging's new network eliminates these issues by connecting over SS7 and roaming directly with destination operators on mutually agreeable terms.RoutoMessaging has to date, like many other aggregators," leveraged the roaming agreements of a number of mobile operators to reach all the destination operators in the world that its customer wishes to send SMS to.

“The growth of commercial SMS services to serve as a powerful communications tool is being undermined by failure of the sending and receiving mobile operators to reach commercial agreements", that ensure stability in pricing and uninterrupted availability of SMS delivery,” said Katarina Velickovic, Routing Manager. “Our unique and pioneering solution was to build our own mobile messaging network, which transforms and elevates RoutoMessaging from an aggregator, dependant on intermediaries, into an operator with a high degree of control and transparency in message delivery.”

Central to RoutoMessaging's new commercial messaging network is its SMSC (short messaging service centre)," which is capable of directly connecting using native SS7 signalling to any mobile operator network worldwide. RoutoMessaging's new messaging network also supports anti-spam filtering", content regulation and sophisticated traffic monitoring to ensure only legitimate traffic is transmitted and local rules in the destination country are respected.

RoutoMessaging invites operators to establish contact to set up roaming and interworking agreements. Operators interested in this should contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it