Shortcodes

For content or service providers, shortcodes are a means of charging for content or services to mobile users via their subscription to their operator (whether it be a pay monthly or prepay arrangement). The characteristics and features of shortcode services operated by RoutoMessaging are as follows:

• You will need to decide what value from a short code tariff that the mobile user is to be charged and whether the charge should be upon the mobile user sending a message (mobile originated) or you sending them a message (mobile terminated) or even both where possible. The range of short code values can be broadly categorized as follow:

• • Premium - by far the most popular– the user is charged a premium above their standard rate and outpayment is made to you by Routo.
  • No premium - the mobile user pays a value that is close to their standard rate and no outpayment is due from the operator to you or vice versa.
  • Zero value - the mobile user pays nothing but you make an outpayment to operator through RoutoMessaging for each message - the outpayment is quoted as a negative figure.

• Outpayments by operators above a specified total amount per month will be passed on to you. Below this amount, outpayments are not be made.
• Outpayments from or to operators are subject to a traffic fee by Routo.This is a very small commission to make delivering the service worth its while.
• Messages can only be received from operators within the country concerned.
• Messages are sent and received by you through our HTTP (to a URL) or SMPP APIs.
• Provisioning of shared short codes typically takes 2-4 weeks and dedicated shortcodes 4-8 weeks.
• The pricing model comprises of a Connection Fee and a Monthly Fee and Traffic fees - all these variables depend on the country concerned as to whether they exist and if so, what amount. The first invoice will consist of the Connection Fee and the first 3 months’ fees in advance (again, only if these fees apply).  The time it takes to make outpayments to you depends on the country concerned.
• In addition, a minimum prepayment for mobile terminated messages is required for new clients.
• RoutoMessaging will provide 2nd line support meaning that we will support you but not support the end / mobile user.
• Certain codes of conduct and / or legal guidelines need to be strictly adhered to - the nature of such varies on the country concerned.
• A subscription model can be set up allowing users to opt in and opt out for some countries.

Short codes are currently available in for the countries below. Contact us if the country you require is not listed - we may be able to source the Short Code for you.