I often find that companies trying SMS advertising for the first time are a bit unsure about what approach to take. And, to be honest, they can be a bit overwhelmed by it all. While there is no definitive right or wrong way to approach your campaign, if you are trying SMS marketing for the first time you may find the following insights useful.
Your SMS list should be well targeted
The list you use for your SMS advertising is vital. Make sure you target your receivers well and send the right type of message to them. It's no good sending a guy an offer on manicures - well not usually anyway. So, consider the people on your list carefully. Bear in mind gender, region, age and any other information you have on how they interact with your business. Your SMS advertising should deliver a message to the right audience with right offer. read more>> |
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If it's true that where the US goes the world will follow, then it looks like we could be in for an even bigger increase in the use of digital and mobile advertising for local advertising in the next five years.
According to the forecasts by BIA/Kelsey, more than half of the advertising spend in the States will be local advertisers. This means that most of the business that are spending on advertising are either local small-to-medium-sized businesses or national advertisers concentrating their efforts on local marketing campaigns.
But what is really interesting is that the real growth area for this spend is going to be digital and mobile marketing. The forecast suggest that the interactive share of local advertising spend will more than double by 2013. read more>> |
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For some time now the mobile marketing industry has been talking about location-based mobile marketing as the next big thing. Certainly, there's been a lot of hype about location or "geo-fencing" mobile marketing. But in reality there haven’t been that many examples of it in action.
So, when I read about a new location-based mobile marketing campaign from the American sporting apparel manufacturer -North Face- I was intrigued. Thought to be the first use of "geo-fencing" mobile marketing for a clothing manufacturer, the campaign will send a SMS to customers when they are near one of North Face's stores in San Francisco, New York, Boston or Seattle. The SMS alerts will contain information about promotions (such as a free give away with purchases) or the latest seasonal arrival in store.
As is usual for mobile marketing campaigns, North Face's is only for customers that have opted in to receive SMS messages. Although the clothing firm has dabbled in mobile marketing before with its snow report application for iPhone users this is the first time that it has used a receiver's location to trigger an SMS marketing message. read more>> |
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This was just such a worthwhile idea and great use of SMS technology that I thought I should share it with you. As we all know mobile technology has changed our lives beyond all recognition. Certainly a mobile phone can be a God-send in an emergency.
But not everyone can make use of the voice aspect of mobile technology, such as those with a hearing impairment. Instead these individual tend to rely on SMS to keep in touch with family and friends. So, I was impressed to see that in New Zealand they have harness SMS technology to provide an emergency service for the hearing impaired.
The new service will simply require deaf people to register for the service through Deaf Aotearoa, an organisation which promotes the interests of the deaf community New Zealand. If they are in an emergency they can then text the 111 emergencies services. They will then be prompted to enter information about their location and the incident. The service will automatically include their personal details with the SMS. Call centre staff will read the SMS message and get a police car dispatched, if needed. They can also text the sender back for more information. read more>> |
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