Dynamic Sender ID / Originator

RoutoMessaging provide dynamic sender id controls whereby the originator of the SMS or MMS can be identified in either alpha or numeric characters to a set value. The recipient of the message then can clearly define its validity, promoting effective utilization of SMS or MMS as a method of communication and marketing.

Sender ID, also known as Originating Address (OA), is the number or name that is displayed on the recipient's mobile phone when an SMS or MMS is received.

RoutoMessaging supports all 4 types of SMS or MMS Sender IDs and they are:

• Alphanumeric
• Short code
• International Number Format e.g. +447873012345
• National Number Format e.g. 07873012345

Alphanumeric: Sender ID is a combination of numeric and alpha or only alpha characters (0-9, a-z, A-Z, _). It's dynamically setup by the user. Maximum length of alphanumeric SMS or MMS Sender ID is 11 characters. Due to regulatory issues, some countries are limited to 8 characters.

Alphanumeric sender examples: test1234 or SMStest

Please Note: The recipient can`t reply to a message with alphanumeric Sender ID.

Short codes: Are special numbers, significantly shorter than standard telephone numbers, that are used to address SMS and MMS messages. They are typically used for Premium Rate and value-added SMS services where a higher rate is charged than with regular SMS. Examples are mobile services, TV voting etc.

Short code sender example: 1234
In some countries they can consist of up to 8 numbers

International: The Sender ID consists of a (max) 15 digit number split into three parts; country code (+44), mobile operator code (78730), and the mobile subscriber's individual phone number (123456). Example: +447873012345.

International sender example: 447873012345

Where 44 represents national code, 78730 is Routo Telecom operator code, 12345 represents the phone number allocated to the subscriber.

National: Sender id is number that includes only the national destination code which identifies the subscriber's operator followed by the mobile's subscriber's own number

Consists of up to 8 numbers and if there is a 0 in front of the numbers it can be up to 15 characters, depend of the operator regulative.

National sender example: 07873012345
In this case 078730 is Routo Telecom operator code and 12345 is phone number allocated to subscriber.

RoutoMessaging support 2 types of interfaces; HTTP and SMPP. If you need more information information please visit our SMS Gateway page.

Using HTTP Interface to send SMS or MMS, we use HTTP encoding processes of converting a string into valid format.

Here are the examples:

General example for sender ID:

https://smsc5.routotelecom.com/SMSsend?
user=username&pass=password&
ownnum=sourcenumber&number=testnumber&message=%2B

Alphanumeric sender example:

https://smsc5.routotelecom.com/SMSsend?
user=username&pass=password&ownnum=ALPHANUM123&
number=testnumber&message= Test%20Alphanumeric%20sender

Short Code sender example:

https://smsc5.routotelecom.com/SMSsend?
user=username&pass=password&ownnum=1111&
number=testnumber&message= Test%20Short%20Code%20sender

International sender example:

https://smsc5.routotelecom.com/SMSsend?
user=username&pass=password&ownnum=38164123456789&
number=testnumber&message= Test%20International%20sender

National sender example:

https://smsc5.routotelecom.com/SMSsend?
user=username&pass=password&ownnum=064123456789&
number=testnumber&message=Test%20National%20sender

Where username is client's account username, password corresponds to client's account password, ownnum can be any type of Sender ID for example shortcode, alphasender, international or national. Testnumber corresponds to the number where the client is sending SMS or MMS to and message contains the text user wants to send.

SMPP encoding:

The Short Message Peer-to-Peer (SMPP) protocol is a telecommunications industry protocol for exchanging SMS and MMS messages between SMS or MMS peer entities such as Short Message Service Centers (SMSC). RoutoMessaging support SMPP version 3.3 and version 3.4

Alphanumeric (contains both letters and numbers),

TON is set to 5 and NPI to 0.

Short code:

TON is set to 2, and NPI is set to 1.

International:

TON is set to 1, and NPI is set to 1.

If none of the above conditions are met, TON is set to 0 and NPI is set to 1 (unless the sender is blank, in which case both are set to 0). Basically, they tell the RoutoMessaging SMSC how to interpret the address. The SMPP specification defines the following TON values:

Unknown = 0
International = 1
National = 2
Network Specific = 3
Subscriber Number = 4
Alphanumeric = 5
Abbreviated = 6

These definitions are derived from the ETSI GSM 03.40 specification, which defines the SMS protocol.

Possible NPI values are defines as follows:

Unknown = 0
ISDN/telephone numbering plan (E163/E164) = 1
Data numbering plan (X.121) = 3
Telex numbering plan (F.69) = 4
Land Mobile (E.212) =6
National numbering plan = 8
Private numbering plan = 9
ERMES numbering plan (ETSI DE/PS 3 01-3) = 10
Internet (IP) = 13
WAP Client Id (to be defined by WAP Forum) = 18

For more information please download RoutoMessaging SMS user guides available here.