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Released 02 February 2010
Iraq's National Fixed Wireless Voice and Data Provider Itisaluna Leverages RoutoMessaging for Global SMS Coverage
Agreement enables Itisaluna's customers to text and interact with the rest of the world
London, 2nd February 2010: RoutoMessaging today announced that Iraq's national fixed wireless voice and data provider, Itisaluna Abr Al Iraq, has begun using its global SMS services enabling millions of subscribers to send and receive texts to and from people anywhere in the world.
Itisaluna began operations in 2008 and has become Iraq's premier fixed wireless voice and data provider offering subscribers a gamut of attractive products and services. Aside broadband and 3G coverage, the offered products set include text messaging, SMS2TV enabling users to interact with their favourite television programs, as well as Interactive Voice Response services for viewers to participate in competitions.
But the cost of setting up a new telecommunications business is high and entrants face a mountain of challenges to offer truly international services as they extend their network coverage. Text messaging is one example and with more than 700 operators in more than 200 countries now operating, Itisaluna would have had to negotiate terms with each to provide 2-way text messaging.
Instead, Itisaluna therefore turned to RoutoMessaging for an instant solution, tapping into its competitive termination rates with global mobile operators. Now, with one price list and one connection, Itisaluna provides customers with more competitive SMS rates and interactive world-wide outreach.
"Itisaluna aims to provide subscribers with the most compelling products and services on its state-of-the-art network," says Mr. Laoy Almalaeika, CEO of Itisaluna. "Partnering with RoutoMessaging to provide customers with world-wide text coverage at competitive rates positions Itisaluna ahead of its Iraqi rivals, and augments our drive to remain the premier service provider in this country."
"Over the years, RoutoMessaging has gained significant experience of working with telecommunications companies in other emerging markets such as China and India," adds Matthew Chung, RoutoMessaging's CEO. "All have found that the adoption of our world-class SMS services takes the cost out of one aspect of their start-up operations and speeds the international spread of their networks."
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Released 13 January 2010
RoutoMessaging's Online SMS Affiliates Program Now Global
Affiliates in 5 continents now urging customers to use RoutoMessaging to deliver text messages and earn themselves 10% gross revenues in the referral process
London, 13th January 2010: RoutoMessaging, an emerging leader in mobile SMS communications for world markets, today announced that its recently-launched online affiliate program has added strongly to the company's goal of becoming the messaging provider-of-choice for wholesalers, governments, banks, enterprises and marketing companies alike in all 5 continents. Already, the program delivers millions of text messages for enterprises to mobile users on 700 plus mobile networks in more than 200 countries.
RoutoMessaging's Online Affiliates Program was launched in November 2009 and has since proved a recession-beater for referrers around the world. Affiliates simply visit routomessaging.com, complete an online questionnaire, and once approved, receive an information pack giving tips on how best to encourage their customers to sign-up for RoutoMessaging's SMS services.
They add one of numerous downloadable RoutoMessaging banners to their websites/blogs and contact their customers advising they should sign-up for RoutoMessaging SMS services by clicking through the banner on their website. Customers are then automatically re-routed to RoutoMessaging's website and click throughs are registered by the service provider's systems. Once a customer opens a RoutoMessaging account and begins to use the service, affiliates earn 10% gross revenues of message transactions.
Matthew Chung, RoutoMessaging's CEO comments: "In this mobile texting world, affiliates need to be sure that customers' messages will get delivered when and where they want and one-man aggregators with a server in the cupboard and zero support don't cut."
He adds "That's why more and more referrers each day in the 5 continents are flocking to RoutoMessaging's online affiliate program urging their customers to use our services for SMS communications ? aside the monthly revenues they receive, they know that their customers will be well-served by our global outreach and delivery to over 700 mobile operators and have access to our enterprise-class 24/7 support."
Visit https://www.routomessaging.com/send-sms/index.pmx to become a RoutoMessaging affiliate.
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Released 24 December 2009
RoutoMessaging Powers Worldwide MMS Campaigns
RoutoMessaging today launched the first business led, cost effective MMS solution with seamless global reach.
London, 17th December 2009: With RoutoMessaging's MMS Gateway, any business can now harness the rich content of MMS in any campaign across more than 700 operator networks in over 200 countries.
Although MMS provides a much more compelling user experience than SMS with its video, picture and audio capabilities, up until now business take-up of the service has been limited. Using MMS for mass-communication campaigns has proved to be both expensive and complicated with the end result that SMS is still far more widely used.
Matthew Chung, CEO of RoutoMessaging, said: "MMS used well is a very powerful business tool. For example, I receive alerts from my local cinema that include video clips of the latest releases, which immediately grabs my attention and is so much effective than a simple text message.
However, most businesses have struggled with MMS, which is why we have created our MMS Gateway. It is so simple to use even someone with no technical knowledge can be sending MMS within minutes."
"All you need to do is log-on to RoutoMessaging, either through the command centre at www.RoutoMessaging.com or through the application interface that can be downloaded to your own system. Once logged-on upload the numbers you want to send the MMS to and that is it."
In the unlikely event a business encounters a problem, RoutoMessaging has a 24 hours a day, seven days a week support desk to help customers with any queries or problems they may have.
Matthew Chung continued: "As we have already negotiated rates and connection fees with operators, businesses will find it is much more cost effective to send MMS via our Gateway than to do it directly."
It is free to register with RoutoMessaging at join us page. Any business that does will receive free credit and free messages to test the services provided by RoutoMessaging.
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Released 23 April 2009
RoutoMessaging delivers what you need
Price. Quality. Nobody can deny these are two opposing factors when you are buying anything. Indeed, SMS is no exception.
Now that does not mean there is no such thing as a top quality service at a low price! What is critically important however, is that for whatever price you are about to pay, you can determine the level of quality you are getting in return...
But how is the quality of your SMS service you sign up for defined? Is it simply how fast my message gets delivered? What questions should you ask a provider to determine the level quality? At RoutoMessaging, we set minimum standards and capabilities when you choose one of our standard pricing plans. These include:
- All GSM-specified features - from delivery reports to Unicode - you get these for every destination in our coverage
- MMS to all destinations in our coverage - start multimedia messaging now!
- Several back up routes of equal rating to the primary
- Access to Support technicians at any time of day or night regardless of time zone - we respond to our customers right across the globe in over 175 countries
- Your support requests actively and intelligently handled whist keeping you updated on progress - we know just how frustrating it is to keep your own customers waiting
Also, note that we do not charge set up fees or monthly service fees so be sure to add that to your price of messages from other providers when making a comparison.
Whatever your destination, you can be sure that RoutoMessaging delivers the best value with a quality finely balanced against price.
Check out our pricing plans or register for a free account and to start experiencing the value!
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Released 21 March 2009
Blocked?
Ever wondered why prices suddenly increase or your service provider can no longer deliver to a destination operator?
Experienced buyers will know that price fluctuations are an inherent feature of this market. However, not all are understand how to mitigate the effects of sudden prices increases and discontinuation of routes, which in turn cause a rippling effect of upset clients through the supply chain who then need to find replacement routes that can yield the same margins!
Of course, there are occasions where price increases are unavoidable. Here at Routo Messaging, we successfully retain a loyal wholesale client by demonstrating stability in pricing and service availability. Whilst we believe in providing clients with exceptionally competitive feature-rich routes, we strive to maintain longevity of routes at prices originally agreed.
How?
With our standard pricing policy, we typically have several back up routes available with the same features to reroute your traffic if the primary route fails.
With our provider base consisting mostly of operators from across the world, we aim to be as close as possible to the destination operator to deliver high transparency in fault diagnosis / resolution and reduced vulnerability to price volatility.
All providers, including ours, will stipulate implied or explicit guidelines. Such guidelines may cover type of unpermitted message content (especially in the Middle East) and volume quotas. We monitor / manage our routes painstakingly and meticulously to ensure adherence.
For example, we operate automated detection, filtration and rejection of spam messages that would breach our provider agreements and may trigger a blockage.
To facilitate this constant vigilance, our Support desk is manned 24x7 to notify clients in any time zone of any matters they need be aware of and deal with.
So, whilst you could probably get an unbelievable like for like price elsewhere, it could well be short-lived if your provider is not taking appropriate measures to check what and how many messages are going through the next provider in the chain, which would ultimately risk jeopardising the relationships that you took months of hard work to build up with your clients...
If you would like to find out more about how our routing management and policies that positively benefit our clients, contact us today
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Released 06 March 2009
Service Provider for Promotions Industry Pioneers SMS ticketing with RoutoMessaging
Fatsoma www.fatsoma.com is the UK's most exciting online promotional tool, redefining how event promoters and reps interact with their target audience. Not only do Fatsoma customers get a full-featured web presence at minimal cost, they are also able to engage in innovative methods of interacting with event-goers.
To achieve this Fatsoma partnered with RoutoMessaging. Our variety of full-featured services allows Fatsoma to offer promoters reliable, cost-effective SMS solutions, adding an extra string to their bow. Ultimately, this functionality is a big factor in Fatsoma winning new business and cementing their position as market leaders.
Confident in RoutoMessaging's proven ability, Fatsoma have recently begun trialling an SMS ticketing system that has proved a big hit with promoters. Event-goers will soon be able to purchase tickets for events on the go through their mobile phone!
Chris Pearson, Director at Fatsoma said:
"Adding a reliable and cost-effective SMS solution to our offering has really enhanced the product in our customer's eyes. Promoters and reps love the benefits that SMS functionality brings to their trade. RoutoMessaging stood out as being both professional and accommodating in the way they do business."
Working with RoutoMessaging couldn't be easier or more flexible - our 24x7x365 Support Team is here to help around the clock, no matter how big or small the challenge.
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Released 17 February 2009
Routo's online payment service is now live!
Routo's online payment service in now live! This enables existing and newly registered customers for an account the following features:
- Automated payment by PayPal, moneybookers, credit / debit card or bank transfer 24x7x365.
- Existing customers can top up by any amount from 10 Euros as often as they wish - amount paid does not affect current prices set on the customer account.
- New customers can select from one of 4 payments - 50, 100, 300 and 500 Euros – the selected payment will determine the pricing for the 550+ destination we cover.
- Simply click on "Purchase Credit" within the Command Centre customer Web-based account administration interface http://www.routomessaging.com/cust
- Credit will added to the customer's account automatically 0(immediately for existing customers and after manual validation of identify for new customers).
We Support Following Payment Methods
| PayPal |  |
| Purchase credit instantly, easily and securely by simply entering your PayPal email address and password. | |
| MoneyBookers |  |
| Purchase credit instantly, easily and securely by simply entering your Moneybookers email address and password. | |
| Secure Online Payment |  |
| Secure, instant and reliable internet payment direct from your credit or debit card through Secure Online Payment. | |
| Bank Transfer |  |
| Transfer money directly into to our bank account using Internet banking, telephone banking or over the counter payment. | |
For any questions or help relating to this, please contact sales@routomessaging.com or click on the Live Chat button.
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Released 12 November 2008
Routo gets Magic!
TextMagic is a service provider offering text messaging from any computer with Internet access. With a client base of large blue chips to small businesses, they were looking for a primary SMS partner to transit their messages with the utmost reliability, speed and pricing competitiveness.
With traffic and new destinations increasing rapidly, TextMagic decided to turn to us amongst a crowd of potential providers to make savings without compromising its service quality to its customers.
TextMagic valued our flexible approach to pricing. Specifically a "relaxed" volume commitment for a pre-defined period empowered TextMagic to maximise new business opportunities without committing to millions of messages on day one.
Our 24x7 support team worked with the TextMagic to connect via HTTP, validate features and test delivery times thoroughly before live traffic sending commenced. TextMagic were risk averse and did not want to risk sending their live customer traffic on new routes until they were reassured of their stability and performance.
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Released 12 November 2008
Canary Wharf business increases sales 500%
Located in the heart of the financial district, Canary Wharf, London, the new owners of Wharfside Car Valet are keen to announce their new presence alongside new offers in the midst of the credit crunch!
Partnering with large retailers such as John Lewis Partnership in the Canary Wharf Estate and handling over 500 super cars a week, Wharfside looked to Routo to provide that personal messaging touch whilst maximising their exposure to all car owners that parked in the Estate.
Armed with the Routo Desktop Sender and wholesale pricing set to all UK operators, Wharfside send offers by text on a monthly basis.
"We have increased our sales by 500% in just one week – just incredible! If only we had done this sooner", said Colin Salandy, co-owner.
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Released 28 June 2008
Routo Telecommunications Ltd Joins GSM Association
Routo Messaging announces that it has joined the GSMA - the global trade group for the mobile industry - as an Associate Member today.
The GSMA's primary goals are to ensure mobile phones and wireless services work globally and are easily accessible, enhancing their value to individual customers and national economies, while creating new business opportunities for operators and their suppliers.
The GSMA's members represent more than 3 billion GSM and 3GSM connections - over 86% of the world's mobile phone connections. In addition, more than 200 manufacturers and suppliers support the Association's initiatives as key partners."Our Associate Membership program is designed to allow vendors to contribute their knowledge and expertise to the many issues being addressed by our working groups," said Rob Conway, CEO and Board Member of the GSMA. "We are pleased to welcome Routo Telecommunications as the newest member of the GSMA and look forward to the knowledge and expertise they will bring to our community."
With a client base consisting of mobile operators and service providers, the move to join the GSMA demonstrates Routo's continued commitment towards understanding and addressing the key SMS - related issues facing this segment of the mobile industry.
Operators in different parts of the world that do not have a bi - lateral arrangements to terminate SMS traffic between them turn to Routo for their 2 way SMS service. The result is seamless SMS delivery and interoperability between operators. Routo also provides GSMA members with dependable and economical SMS Transit to nearly 500 destination operators.
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Released 17 June 2008
FlirtyMob's New Relationship with Routo Messaging
FlirtyMob is a vibrant leading mobile chat room that has been putting people together since 2005 for the UK and South African audience via www.flirtymob.com
On FlirtyMob, you can flirt on the live chat room or set up your own profile, browse through other member photos and send messages from your phone.
Even when members are not online SMS messages are sent to notify that they have mail! FlirtyMob also provides SMS reminders to help members complete their registration. That is why 1 in 3 people become a loyal member of the Flirtymob club.
Since thousands of communications with SMS are sent every day, FlirtyMob required a reliable solution, solid provider with cost effective deployment. The delivery of the SMS messages from an HTTP application interface that would integrate easily within their platform was provided by Routo Messaging
The CEO of FlirtyMob says: "First of all we wanted to find a robust SMS gateway that would scale up as we are continuously looking at rolling out our service in new territories. We found the process of getting set up with Routo quick and easy and we were able to access all documentation readily from their web-based Command Centre client interface. 24x7x365 support is also available which is great as our site is constantly busy. After a period of testing, Routo was able to demonstrate excellent route stability, delivery timescales and best of all flexibility in pricing. With the volume of SMS being sent, we managed to get excellent tariff from Routo and we are confident they will pass us any further price drop".
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Released 17 June 2008
Globe7 Conquers the World Through Routo Messaging
Globe7 is a globally patented desktop client that has been developed by Northgate Technologies Ltd and is marketed by Axill Europe Limited. It integrates Soft Phone, Instant Messaging, Video, Games and SMS features for entertainment, information and communication for hundreds of thousands of users around the world. www.globe7.com
Globe7 users are able to send SMS from their desktop client to any mobile user in the world and to enable this to happen, Northgate Technology required a partner to deliver SMS reliably but at low cost rates. Having experienced a number of providers, Northgate Technologies selected Routo as their primary SMS partner based, global coverage, full featured routes and consistent reliability demonstrated during a testing period
Whilst many SMS providers were seemingly cheap prices, Northgate Technology cannot afford to let users down and needed a trustworthy partner. Routo scored top marks when the way its SMS operations were managed was thoroughly assessed.
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Released 17 June 2008
Routo Messaging Sponsors Help a London Child
Routo is delighted to be involved in the Capital Radio 95.8 Help a London Child Awards.
These awards help raise funds through Capital Radio 95.8's charity, 'Help a London Child'. The charity funds groups and projects which provide support for young people across London, offering help to those who need it most. From buying equipment for toy libraries, to providing free dance sessions for teenagers, and funding groups supporting children with disabilities, Capital's Help a London Child's grants make a real difference.
In 2007, Routo made a donation towards a total of over £1 million raised by the awards, which benefited 481 charities and voluntary groups, 120,000 children and young people in London.
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Released 17 June 2008
Desktop Sender Launched – Feature Rich & Low Rates
Desktop Sender Launched – Feature Rich & Low Rates | 2008-06-17 | Routo has launched a desktop application as a tool to enable corporate SMS clients to send and receive SMS at the same low rates as application interface (API) / carrier clients are eligible for.
The desktop application removes the need for the client to procure and manage software and hardware associated with sending via an API. Three variants of the desktop application for Windows, Mac and Linux are now available for immediate download from the Routo Web site http://www.routomessaging.com/sms-downloads.pmx.
This desktop application is perfect for bulk marketing, crisis management / alerting and many other purposes. Packed full of a combination of features available rival desktop SMS applications, it boasts a clever group contact management, delayed / timed sending and receiving / reply features.
Routo has affiliate and white label partner programs. For more information this, please email sales@messaging.com.
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Released 17 June 2008
Routo Connects Via SS7 to More European Operators
Strengthening its base of direct operator connections, Routo has completed SS7 integration to two more dominant European operators. This makes available further back up routes and ultra low prices to hundreds of destinations. Already, Routo covers over 460 operators through an enviable line up of direct connections to operators around the world.
Routo operates a direct-to-operator routing strategy meaning clients always benefit from lower prices, reduced points of failure and end to end transparency in message delivery. In addition, Routo meticulously manages and monitors its routes to ultimately ensure maximum availability to clients.
To find out more on how on any aspect of Routo's routing management, email sales@routomessaging.com.
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Released 17 June 2008
Routo Messaging Set for Further Expansion
As a result of significant sales growth over the last year Routo is set to expand its teams and office space to accommodate this.
From the 1 July 2008, Routo's staff in London will relocate to new office in Waterloo, a few moments walk from the mainline station itself. The new office is very conveniently located for access to and from London's City, West End and south regions. Business Development / Trading and Accounting functions operate from the London office.
Routo's Support team based in Belgrade, Serbia, is set to expand rapidly over the coming months. To maintain the high standard of customer care currently, Routo is hiring more Support staff. Routo has always been committed to addressing technical matters with immediacy and accuracy for its clients regardless of the time zones within which they operate.
Any speculative career enquiries should be emailed to careers@routomessaging.com.
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