Released 15 March 2010RoutoMessaging, Strong Growth in Text and Multimedia Broadcasting ServicesChallenging economic conditions sees increasing numbers of organisations with large publics turning to RoutoMessaging for global text and multimedia broadcasting services
London, 15 February 2010: Mobile messaging leader RoutoMessaging (
www.routomessaging.com) today reports that the worldwide economic slowdown has led to a double digit percentage increase in the number of organisations with large customer bases and publics using its global text and multimedia broadcasting services.
According to the company, the accelerating trend towards using its messaging services is due to businesses striving to cut the cost of communications with customers, staff and stakeholders. It also enables them to have more immediate and personalised relations with all their publics.
The greatest increase has come from the financial services sector. More banks across Europe are now using its text broadcasting services to advise customers that monthly statements are on-line
RoutoMessaging has also seen more professional bodies and trade associations in the last year adopting its services. Many now use message broadcasting to remind members all over the world that subscriptions are due or of new services. Football clubs are also using text and multimedia messaging to generate new streams of revenues, pushing fans around the world to sign up for team alerts and to take advantage of new mechandising deals.
Serving the media industry is again a growth sector. The company saw several media companies adopting its multimedia broadcasting services last year to send content-rich videos and trailers direct to the mobiles of consumers all over the world.
"Clearly, text messaging has become the killer app for financial services, supermarkets, consumer brands, sports clubs, media companies and many other business sectors," says Matthew Chung, RoutoMessaging's CEO. "They know that when it comes to large-scale messaging, RoutoMessaging's push/pull text and multimedia services, 24/7 support and commercial policies have raised the bar and re-defined the competitive landscape."
About RoutoMessagingRoutoMessaging is a full services SMS and MMS messaging company with a customer base in over 200 countries, predominantly in the retail, financial services, travel, leisure, media, IT and telecoms sectors. Affiliate SMS wholesalers, mobile operators, service providers, social networking companies, software developers and marketing companies choose RoutoMessaging to deliver quality message termination including Bulk SMS to enhance their customers' experiences, open new revenue channels and improve operational efficiencies. The company has the technology, expertise and almost a decade of messaging experience to deliver off-the-shelf and custom-fit products and services. Its customer support centre operates every day, all day. Visit
www.routomessaging.com
Released 02 February 2010Iraq's National Fixed Wireless Voice and Data Provider Itisaluna Leverages RoutoMessaging for Global SMS CoverageAgreement enables Itisaluna's customers to text and interact with the rest of the world
London, 2nd February 2010: RoutoMessaging today announced that Iraq's national fixed wireless voice and data provider, Itisaluna Abr Al Iraq, has begun using its global SMS services enabling millions of subscribers to send and receive texts to and from people anywhere in the world.
Itisaluna began operations in 2008 and has become Iraq's premier fixed wireless voice and data provider offering subscribers a gamut of attractive products and services. Aside broadband and 3G coverage, the offered products set include text messaging, SMS2TV enabling users to interact with their favourite television programs, as well as Interactive Voice Response services for viewers to participate in competitions.
But the cost of setting up a new telecommunications business is high and entrants face a mountain of challenges to offer truly international services as they extend their network coverage. Text messaging is one example and with more than 700 operators in more than 200 countries now operating, Itisaluna would have had to negotiate terms with each to provide 2-way text messaging.
Instead, Itisaluna therefore turned to RoutoMessaging for an instant solution, tapping into its competitive termination rates with global mobile operators. Now, with one price list and one connection, Itisaluna provides customers with more competitive SMS rates and interactive world-wide outreach.
"Itisaluna aims to provide subscribers with the most compelling products and services on its state-of-the-art network," says Mr. Laoy Almalaeika, CEO of Itisaluna. "Partnering with RoutoMessaging to provide customers with world-wide text coverage at competitive rates positions Itisaluna ahead of its Iraqi rivals, and augments our drive to remain the premier service provider in this country."
"Over the years, RoutoMessaging has gained significant experience of working with telecommunications companies in other emerging markets such as China and India," adds Matthew Chung, RoutoMessaging's CEO. "All have found that the adoption of our world-class SMS services takes the cost out of one aspect of their start-up operations and speeds the international spread of their networks."
