Released 31 January 2012

RoutoMessaging Introduces World’s First SMS Expert Offering

Unlocking the Know-How of Mobile Messaging for Any Business

MWC 2012, London – January 31st, 2012 – : Global mobile messaging operator RoutoMessaging today announced the launch of SMS Expert to help more businesses boost sales, enhance customer satisfaction and beat the economic downturn through the adoption of SMS.

SMS Expert makes trawling through endless online forums and consulting your social network to get your questions answered a thing of the past. With SMS Expert, you book an appointment online, and ask anything about your mobile messaging objectives. An SMS guru provides impartial help and guidance free of charge and draws upon RoutoMessaging’s deep SMS knowledge base and expertise built up over a decade.

With major analysts predicting global SMS expenditure to rocket beyond 15 billion Euros in 2015, it is clear that many businesses already embrace the benefits of SMS integration into their sales, marketing and customer service strategies.

Yet by contrast, RoutoMessaging recognises there are millions of businesses who are still not able to send bulk SMS notifications or transactional SMS alerts due to lack of understanding or resources. Such businesses are now able to explore how to profit from SMS, bounce ideas and discuss technical proposals with a true SMS Expert. Using a consultative approach, SMS Expert presents independent advice and recommendations after capturing an intimate understanding of the customer's needs.

SMS Expert breaks the mould of asking a service provider how to do something and getting a one-sided sales pitch. SMS Expert is geared to accommodate questions from experienced SMS senders to those taking first steps", said Marko Dukanac, Product Manager. "Whether the question is about what regulations affect SMS campaigns in specific country or how to navigate the minefield of mobile number portability, SMS Expert has it totally covered", he added.

About RoutoMessaging

RoutoMessaging helps businesses grow faster, be more productive and retain more customers by making text messaging easy and simple with a range of tools such as excel2sms, Web SMS, email2sms, and Application Programming Interfaces for developers.

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Released 17 January 2012

RoutoMessaging Makes Bulk SMS Childs Play

SMS for Any Business, Anywhere, Simplified

London, January 17th, 2012 (MWC 2012): Global mobile messaging operator RoutoMessaging today announced the launch of the latest version of its mobile messaging portal, Command Centre, enabling anyone with an Internet connection to send and receive SMS with the click of a button.

Designed to simplify two way SMS whilst offering essential features, the Command Centre helps businesses in health, retail, travel, real estate and other sectors to painlessly send text reminders, notifications and alerts. Additionally, companies can rapidly deliver bulk SMS marketing campaigns from a desktop, laptop or any other connected device.

Handy new additions include SMS scheduling; enabling SMS to be sent at a specified time and an online, cloud-based address book for managing contacts and mobile numbers. Furthermore, SMS replies can be received from employees, customers, voters or any mobile phone user through the SMS Inbox facility, combined with a Virtual Mobile Number .

My Accounts is an SMS reseller service, designed for service providers, VOIP, media and IT companies who understand the benefit of adopting SMS into their portfolio of solutions, but lack the time, funds or appetite for any commercial risk. Managed entirely through the Command Centre, My Accounts makes money for resellers, by allowing them to focus on SMS sales and marketing without needing to invest resources developing an SMS technology platform and interfaces, which are provided by RoutoMessaging and can be branded by the reseller.

"Versatility, total simplicity and a high level of security were top of the agenda in re-engineering our Command Centre," explains Marko Dukunac, Product Manager at RoutoMessaging. "The speed and reliability of the Command Centre is underpinned by our direct SS7 interworking connections with mobile networks worldwide."

Once a customer signs up for a no obligation RoutoMessaging account, they can login and experience all the live features of the Command Centre themselves.

About RoutoMessaging

Over 10 years of mobile messaging know-how and leading SMS technology are driving big brands, service providers and small businesses to select RoutoMessaging for their 2 way bulk SMS and reseller needs. RoutoMessaging provides all kinds of business the capability to mobilise their sales, productivity and customer service through easy to use methods such as Web SMS, email2sms, excel2sms and Application Programming Interfaces for developers.

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